Half of China's Ad Spending Will Go Toward the Internet This Year, GroupM Says

The rise of advertising in China

Digital advertising spending in China 2016-2022
There are several companies that provide video advertising services in China. Average ticket price for an NFL game by team. Instagram accounts with the most followers worldwide In response, numerous international advertising agencies have set up a special online media division in order to capitalize on the huge potential for online advertising in China. September 13, The booming male beauty market in China September 5, Small professional gateways charge in the tens of thousands typically. Learn how and when to remove these template messages.

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In addition, the overall diversity of internet users has greatly improved. Internet users in rural areas are experiencing a rapid growth as well. More and more industries are now suitable for online advertising, which will undoubtedly become a long-term growth momentum for online advertising in China. The online advertising market boom not only encourages traditional advertising agencies to pivot towards online advertising but has also spawned a growing number of advertising agencies entering the online advertising market.

In addition, user service providers, firms that offer services to measure advertising effectiveness, and many other companies have also entered the online advertising market. At the same time, facing huge profit space, the online advertising market has become a major source of income for many websites. The competition between websites is becoming more intense. A lot of websites are constantly adjusting their ads, revising the original ads and improving their layout.

Advertisers should choose different types of online ads corresponding to their different purposes. If it is to promote the brand, advertisers should put their advertisements on a website which has a significant amount of traffic, a high reputation and an audience in line with target consumers.

One ideal venue for this is the densely populated and highly active Chinese blogosphere. Viral campaigns are particularly effective as their populist nature overcomes some of the initial skepticism that is growing in China following several highly publicized scandals regarding false advertising.

Small professional gateways charge in the tens of thousands typically. The price is relatively cheap for advertising networks, but mostly personal websites are comparatively low. Daxue Consulting can provide you support in understanding online advertising in China. We conduct all the market research and consulting services you may need, such as potential analysis, cost analysis, implementation feasibility etc. Want to be updated on Chinese markets?

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Please introduce links to this page from related articles ; try the Find link tool for suggestions. Log in or go back to the homepage. A report from GroupM shows just how fast China's advertisers are moving their budgets into the digital space.

Five years ago, the internet accounted for only China is well ahead of the global average on that front. Advertisers in China are taking cues from how quickly consumers have embraced the online world, especially mobile phones, for streaming videos and movies online, shopping from Alibaba's e-commerce empire and using all-purpose app WeChat to communicate, book services and pay household bills.

GroupM's report also said that despite concerns about economic slowdown, consumer confidence remains strong; it estimated overall ad spending in China up 7. A GroupM report in December had a slightly lower growth prediction for this year, at 9. Mobile online advertising is growing at about twice the rate of general online spending, it said. Meanwhile, budgets for traditional formats are being slashed.

Online advertising in China continues to grow

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Online advertising in China is growing at a shocking rate, playing an increasingly important role in the advertising industry. We are a Smart Online Marketing Agency in China for professionals. How to launch a smart Marketing campaign in China? Define the right strategy and find the right Agency to excecute it. Online Marketing in China (Agency for Smart Brands) Advertising in China. Social Media China. Market Research. E-Commerce China. Links. Online advertising in China benefited from the soaring value of China’s internet media. The market size of China’s online advertising industry in reached billion Chinese yuan, up % from Search engine.